Items tagged with: consumers
A significant majority of consumers do not expect Google to track their activities across their lives, their locations, on other sites, and on other platforms.
Article word count: 714
HN Discussion: https://news.ycombinator.com/item?id=19607329
Posted by jeremiahlee (karma: 123)
Post stats: Points: 124 - Comments: 53 - 2019-04-08T17:41:45Z
#HackerNews #activities #consumers #expect #google #majority #not #their #track
Numerous privacy scandals over the past couple of years have fueled the need for increased examination of tech companies’ data tracking practices. While the ethics around data collection and consumer privacy have been questioned for years, it wasn’t until Facebook’s Cambridge Analytics scandal that people began to realize how frequently their personal data is shared, transferred, and monetized without their permission.
Cambridge Analytica was by no means an isolated case. Last summer, an AP investigation found that Google’s location tracking remains on even if you turn it off in Google Maps, Search, and other apps. Research from Vanderbilt professor Douglas Schmidt found that Google engages in “passive” data collection, often without the user’s knowledge. His research also showed that Google utilizes data collected from other sources to de-anonymize existing user data.
That’s why we at Digital Content Next, the trade association of online publishers I lead, wrote this Washington Post op-ed, “It isn’t just about Facebook, it’s about Google, too” when Facebook first faced Capitol Hill. It’s also why the descriptor surveillance advertising is increasingly being used to describe Google and Facebook’s advertising businesses, which use personal data to tailor and micro-target ads.
Consumers are on alert. DCN surveyed a nationally representative sample^1 to find out what people expect from Google — and, as with a similar study we conducted last year about Facebook, the results were unsettling.
Our findings show that many of Google’s data practices deviate from consumer expectations. We find it even more significant that consumer’s expectations are at an all-time low even after 2018, a year in which awareness around consumer privacy reached peak heights.
The results of the study are consistent with our Facebook study: People don’t want surveillance advertising. A majority of consumers indicated they don’t expect to be tracked across Google’s services, let alone be tracked across the web in order to make ads more targeted.
Do you expect Google to collect data about a person’s activities on Google platforms (e.g. Android and Chrome) and apps (e.g. Search, YouTube, Maps, Waze)?
Do you expect Google to track a person’s browsing across the web in order to make ads more targeted?
Nearly two out of three consumers don’t expect Google to track them across non-Google apps, offline activities from data brokers, or via their location history.
Do you expect Google to collect data about a person’s locations when a person is not using a Google platform or app?
Do you expect Google to track a person’s usage of non-Google apps in order to make ads more targeted?
Do you expect Google to buy personal information from data companies and merge it with a person’s online usage in order to make ads more targeted?
There was only one question where a small majority of respondents felt that Google was acting according to their expectations. That was about Google merging data from search queries with other data it collects on its own services. They also don’t expect Google to connect the data back to the user’s personal account, but only by a small majority. Google began doing both of these in 2016 after previously promising it wouldn’t.
Do you expect Google to collect and merge data about a person’s search activities with activities on its other applications?
Do you expect Google to connect a variety of user data from Google apps, non-Google apps, and across the web with that user’s personal Google account?
Google’s personal data collection practices affect the more than 2 billion people who use devices running their Android operating software and hundreds of millions more iPhone users who rely on Google for browsing, maps, or search. Most of them expect Google to collect some data about them in exchange for use of services. However, as our research shows, a significant majority of consumers do not expect Google to track their activities across their lives, their locations, on other sites, and on other platforms. And as the AP discovered, Google continues to do some of this even after consumers explicitly turn off tracking. With new laws in Europe and California and with federal discussions about how to bring similar protections to the rest of America, it’s critical to understand what consumers actually demand, align expectations to those demands, and rebuild trust in our industry. Consumers expect nothing less.
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It’s no secret that Google planned to pull life support from the consumer version of Google+, its failure of a social network, in April. Until now, though, we didn’t know the exact date. That date,…
Article word count: 246
HN Discussion: https://news.ycombinator.com/item?id=19040966
Posted by prostoalex (karma: 71963)
Post stats: Points: 92 - Comments: 66 - 2019-01-31T00:01:33Z
\#HackerNews #2nd #april #consumers #down #for #google #shut #will
It’s no secret that Google planned to pull life support from the consumer version of Google+, its failure of a social network, in April. Until now, though, we didn’t know the exact date. That date, Google announced today, is April 2.
On that date, Google will start deleting all content, including Google+ pages, photos and videos, and everything else on the site. If you were one of the last few Google+ users — or you just feel nostalgic about the stuff you posted there — now is the time to download all of that data.
If your company uses Google+ (and there must be some companies that do), then rest assured you will still be able to use it for the foreseeable future. Google is only shutting down the consumer version, as well as all Google+ APIs. Indeed, those APIs, which turned out to be major security liabilities, will shut down on March 7.
And there you have it. That’s the curtain call for Google+, the social network that could’ve been, from an era when Google desperately tried to catch up with Facebook and Twitter and integrated Google+ into every conceivable product. It even went so far as changing its sacred search results based on social signals (which really didn’t work all that well). The result was a bit of a disaster for Google and it took a while to right the ship.
Google+ Is Walking Dead
Google+ to shut down after coverup of data-exposing bug
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